Great lecture from Chamath Palihapitiya. Relevant to any early stage business.
I like his simple framework for growth:
– Acquisition (how do you get people in the front door?)
– Activation (how do you get an “a-ha” moment from the user as quickly as possible?)
– Engagement (how do you deliver core product value, keep them coming back?)
– Virality (don’t even think about this one until you’ve figured out the first 3)
It’s based on a continuous cycle of measuring, testing, and trying new things (see Lean Startup).
I also like his term for trying your own product “Dogfooding” (i.e. eating your own dog food).