Growth Hacking

Great lecture from Chamath Palihapitiya. Relevant to any early stage business.

I like his simple framework for growth:
Acquisition (how do you get people in the front door?)
Activation (how do you get an “a-ha” moment from the user as quickly as possible?)
Engagement (how do you deliver core product value, keep them coming back?)
Virality (don’t even think about this one until you’ve figured out the first 3)

It’s based on a continuous cycle of measuring, testing, and trying new things (see Lean Startup).

I also like his term for trying your own product “Dogfooding” (i.e. eating your own dog food).

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