Midway

This video does not required much commentary.  Plastic is a wonderful material but it shouldn’t be ending up anywhere but the recycling facility.  Our oceans are full of it.  I believe it was Paul Hawken in The Ecology of Commerce who questioned why we use a packaging material that takes 300 years to decompose for a product that sits on the shelf for 3 weeks and is consumed in 3 days?  The answer is because its cheap – but is it really?  When you factor in the costs that are currently “externalized” (e.g. polluting our oceans) it doesn’t seem so cheap.

More details of the film here: http://www.midwayfilm.com/about.html

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