The Golden Circle

Simon Sinek: How great leaders inspire action

I’ve been periodically watching this video for a few years and I’ve been meaning to blog about it for quite a while.  This 20 minute talk is well worth your time – the concept is simple but resonates incredibly well.

The punchline: why you do something is more important than what you do or how you do it.  That’s not to say the “how” or “what” aren’t important but it’s the “why” that ranks supreme.  People don’t buy what you do, they buy why you do it.

There are leaders and there are those who lead.  Leaders are people with power and authority, we follow them because we have to.  Those who lead inspire us, we follow them because we want to.

The Golden Circle