Facebook Ad Targeting – A Googol of Options

According to Venture Beat – there are a Googol number of ways to target ads on Facebook.  A Googol is 1 with 100 zeros after it (1 x 10^100).

Infographic below:


  1. Wow! All of that just for Facebook? They really are taking advantage of geography, demographics and psychographics. I’d be interested in learning more about this, especially how those confusing formulas work.


  2. Thanks for the comment Emily. According to the Venture Beat article I found this on, the math for the infographic was done by a company called Nanigans (http://www.nanigans.com/) – they might be able to help you in your quest to learn more.

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