Facebook Ad Targeting – A Googol of Options
According to Venture Beat – there are a Googol number of ways to target ads on Facebook. A Googol is 1 with 100 zeros after it (1 x 10^100).
Infographic below:
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Photogenic Thoughts 
Wow! All of that just for Facebook? They really are taking advantage of geography, demographics and psychographics. I’d be interested in learning more about this, especially how those confusing formulas work.
Thanks!
emilycharlottecotter.wordpress.com
Thanks for the comment Emily. According to the Venture Beat article I found this on, the math for the infographic was done by a company called Nanigans (http://www.nanigans.com/) – they might be able to help you in your quest to learn more.